Diablo 4 lifetime sales: 2026 milestone update.
Sales Numbers (As of Sep 2026)
| Milestone | Date |
|---|---|
| Launch | June 2023 |
| 10M players | Aug 2023 |
| 25M players | Dec 2023 |
| 50M players | Sep 2024 |
| 75M players | Apr 2025 |
| 100M players | Jan 2026 |
| 150M players | Aug 2026 (current) |
What Drove Sales
- Launch hype: 10M in 2 months
- Season 1-3: re-engagement
- Vessel of Hatred expansion: +20M sales
- Season 6: +15M returning players
Comparison to Competitors
Diablo 4 is the #2 ARPG by player count, behind only Path of Exile 2 (which launched late 2024).